Turn Surfers Into Clients

Nearly 87% of today’s buyers search for their next home online. But all that traffic won’t mean anything to your bottom line unless you’re capturing those web leads and converting them into customers.

Drive potential customers to your site by listing your website on your business cards, property signage, business stationery, newsletters, and especially your voice mail greetings. Develop co-branding partnerships with outside professionals and organizations to get your website and contact information in front of their clients.

Make sure that you have a privacy policy in place and that it’s posted prominently on your site. If you would like users to register for listings or submit a form for more information, be sure to provide a clear value in return. An in-depth PDF report on schools in a particular neighborhood, for example, would show that you’re providing valuable local expertise in exchange for their personal information.

Establish a relationship by responding personally to every inquiry. In today’s market, every lead warrants a phone call to find out whether the potential client is motivated, qualified, and ready to buy. If you can’t follow up with each new web lead by phone in a timely fashion, send a quick personal email to begin building rapport. A monthly newsletter can be a great way to keep your name in front of people who are still in the research phase or simply not ready to buy now.

By treating web leads as viable customers and building personal relationships with them, you can turn the traffic in your favor by converting surfers into clients and referrals.

Related articles by Zemanta

• Build Your Mailing List Even If You’re Offline (craig-edmonds.com)

Bookmark to: