Economic Update 07.06.09
On Tuesday, June 30, the Conference Board reported that its consumer confidence index fell to 49.3 in June from a slightly revised 54.8 in May. Economists had expected an increase to 55. The index was bench-marked at 100 in 1985, a year chosen because it was neither a peak nor a trough in consumer confidence.
The [...]
Who Are Buying Homes Now?
In some housing markets, buyers are back, spurred on primarily by the drop in housing prices. That drop has substantially reduced the monthly cost of homeownership, creating conditions where owning a home is less costly than renting one.
The Power of Value-Driven Marketing
Many companies are like acquaintances who always want something from you, but never give anything in return. They bombard you with offer-driven marketing, a strategy designed to generate new business through endless discounts and special promotions.
While offer-driven marketing focuses on transactions, the goal of value-driven marketing is to create business through long-term relationships. Value-driven marketing [...]
Extra Extra! Great News!
Todd Duncan Joins Prospect Mortgage as Chief Performance Officer - Prospect Mortgage (www.MyProspectMortgage.com) has announced that Todd Duncan, a renowned motivational speaker, sales trainer and best-selling author, has joined the company to lead a comprehensive sales, leadership and time management training program designed to drive its national sales team to the highest performance level in the industry.
Home sales rise 2.9%, boosted by bottom fishing
Here is just some further insight from MarketWatch into housing sales and the state of the housing market. While the numbers of sales rise, prices are have steadily dropped to near 2002 levels.
Prices drop 15.4% while inventories continue to climb
WASHINGTON (MarketWatch) - Boosted by bottom fishers snapping up foreclosures and by incentives for [...]
The 5 Laws of Display Ads
Experts say customers make up their minds within seconds if they will pay serious attention to your print advertisement. Here’s how to get it noticed:
High-impact graphic - A high-impact visual helps make your ad stand out from the competition. About 90% of viewers will look at the ad’s visual before reading the headline. So, if [...]
