Your Marketing Checklist
Here’s a checklist of important steps that will serve as your marketing foundation:Powerful mission statement. A mission statement addresses what your customers ultimately value and how your business will help them achieve that value.
Put “The Power of Who” to Work for You
You already know everyone you need to know to get what you want in life. Bob Beaudine, bestselling author and national sports and entertainment recruiter, discusses this concept in “The Power of Who.”
Top Cities to Move - Charlotte #3
Unemployment is on the rise, credit is tight and consumers aren’t spending - which means they aren’t picking up and moving much, either. Very few places in America saw significant population growth in 2008.
Despite the overall economic slowdown, some parts of the country keep on moving ahead, attracting more and more newcomers - even if [...]
Making the Most of Social Networks
Social networking sites are a great way to nurture your professional network. For business professionals, the most popular are Facebook and LinkedIn. These tools greatly facilitate your ability to meet people, exchange information on a consistent basis, build relationships and position yourself as an industry expert.
Economic Update 07.06.09
On Tuesday, June 30, the Conference Board reported that its consumer confidence index fell to 49.3 in June from a slightly revised 54.8 in May. Economists had expected an increase to 55. The index was bench-marked at 100 in 1985, a year chosen because it was neither a peak nor a trough in consumer confidence.
The [...]
Extra Extra! Great News!
Todd Duncan Joins Prospect Mortgage as Chief Performance Officer - Prospect Mortgage (www.MyProspectMortgage.com) has announced that Todd Duncan, a renowned motivational speaker, sales trainer and best-selling author, has joined the company to lead a comprehensive sales, leadership and time management training program designed to drive its national sales team to the highest performance level in the industry.
The 5 Laws of Display Ads
Experts say customers make up their minds within seconds if they will pay serious attention to your print advertisement. Here’s how to get it noticed:
High-impact graphic - A high-impact visual helps make your ad stand out from the competition. About 90% of viewers will look at the ad’s visual before reading the headline. So, if [...]
The Art of Active Listening
Listening carefully to those closest to you will bring you much success and power. Sound like a fortune cookie? Maybe, but this token of wisdom is what separates good sales people from the great. Mastering the art of active listening will help you nurture your customer relationships, build trust with new clients and ultimately help to grow sales…
Developing a Marketing Plan
Powerful marketing requires a detailed plan that spells out your campaign’s objectives, methodology and expected results. To create an effective marketing plan, address these important elements…
